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Viva Magenta - Welcome to the Magentaverse

Here's how to incorporate the official colour of the year into your home.

The Pantone Colour Institute experts have chosen ‘an unconventional shade for an unconventional time’ for 2023’s Colour of the Year – and Viva Magenta is certainly far from muted.

Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Colour of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement.


How can I incorporate this into my home?

Don't worry, we're not suggesting you paint every wall at home Viva Magenta (although we'd LOVE to see it!), but instead you can incorporate this vibrant colour into your home through plenty of different elements.

Let's take a look;

Get your paintbrush out!

Viva Magenta is a statement colour, so if you don't fancy decorating a whole room this exuberant colour why not mix it up with neutrals?

A feature wall; statement stripe; or even painting your ceiling this optimistic red will transform any room.

Combine Viva Magenta with deep contrasting colors, such as sage green or charcoal brown, to tone down its intensity.

Take a look at the Viva Magenta colour pairings;


Art Attack!

Our favourite way of transforming a space- gorgeous artwork!

Take a look at how our artists have been inspired by Viva Magenta in their artwork;

As a nuanced crimson red tone that presents a balance between warm and cool, Viva Magenta is also a hybrid colour, one that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, Viva Magenta is a transformative red tone capable of driving design to create a more positive future.


The Furnishing Touch

Don't discredit the impact furnishings can have on the design and impact of your space. From plant pots to candlesticks; the smallest hint of viva magenta can be welcomed into your home effortlessly. Echo the colour around the space with your accessories, from your throw cushions to your rug. Play around with different depths of saturation and tones to see what works for your space. With a deep pinky-mauve sophistication, these shades can wrap you in warmth and comfort, like cashmere.

Don’t forget to look to house plants and foliage to offset this bold colour palette with complimentary greens, bringing the bold shades of nature into your home.


We'd love to see how you embrace Viva Magenta in your home. For further information on any of the artworks detailed in this blog post contact us via email or telephone. *interiors images courtesy of Pinterest

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